SOGELIFE announces its arrival in the Megaverse
To mark the launch of premium.sogelife.com, a new portal dedicated to the company's partners, SOGELIFE, a major player in Luxembourg life insurance, is launching a new digital experience and announcing its foray into the megaverse, Luxembourg's metaverse.
Following the success of the virtual reality animation launched a few years ago to promote the Specialised Insurance Fund, SOGELIFE is now teaming up with Virtual Rangers, a creative studio specialising in virtual reality, and The Dots, a marketing agency, for a new adventure that is just as immersive.
SOGELIFE and Virtual Rangers have created a spot: a virtual space in the SOGELIFE colours, with an aesthetic faithful to the original and with Luxembourgish accents. This space will enable residents of the megaverse to discover premium.sogelife.com and all its features. For potential applicants, part of the spot will be entirely dedicated to recruitment, with the possibility of conducting 100% virtual interviews in the coming weeks. Finally, a third part of the spot will highlight the company's CSR actions, with visitors able to consult the non-financial report. Visitors will also have access to SOGELIFE's offer and services, with the spot replacing the usual corporate brochure.
While innovation is a daily reality at SOGELIFE,
entering the megaverse opens up dialogue and
anticipates future transformations by meeting the tech players.
Jean Elia, CEO of SOGELIFE
The megaverse is therefore a way for SOGELIFE to build closer ties with its Luxembourg partners, while attracting talent with an interest in digital technology. Beyond that, this spot is above all a gateway to the ecosystem of insurtech, regtech and start-ups, offering a glimpse of interesting future collaborations. This is a valuable breeding ground for innovation for SOGELIFE, which is continuing to digitalise its services to offer the best possible experience to its customers and partners.
